About Us
PROFILE
Having a passion for the art of jewellery making and a desire for the unconventional is what brought Vandana Makhija to launch her label, Chic Therapy in the year 2015. Guided by a dramatic and sophisticated sensibility, she combines distinctive elements with innovative designs to create her collections season after season. Having developed a love for jewellery at a young age, the creative soul grew up to pursue the same with a degree in Apparel and Accessory designing from CEPZ Institute of Fashion Technology, Mumbai and has 15 years of experience in the industry.
On having discovered a gap for affordable designer jewellery in the luxury space, she grabbed the opportunity disguised as void to create edgy designs. Additionally, Vandana strongly felt the need to come up with versatile pieces that can be styled in more ways than one. Moving on, in a span of 5 years, the home grown diffusion label that supports and encourages Indian artisans and craftsmen hasshowcased its designs at several exhibits, on the runway among others. And been featured in Cosmopolitan magazine’s 31 hottest accessories brand Sept 2019, Bombay Times, Hindustan Times etc. Interestingly her designs have been worn by the likes of style icons like actor Nora Fatehi, Jacqueline Fernandas, Kiara Advani, Taapsee Pannu, Maliaka Arora Khan, Bhumi Pednekar , Kriti Sanon, Esha Gupta to name a few.
Luxury and quality are the core attributes of the brand – from the finishing of the handcrafted designs to providing personalized services, the incredible packaging that her clientele receives and even the immersive shopping experience at her flagship store at Linking Road in Khar West, Mumbai.
PHILOSOPHY
Blessed with an artistic mind she views jewels from a different lens – managing to both transform the wearer’s personality and make a striking impact on the viewer. In her designs, Vandana has managed to combine her distinctive personal style to create Chic Therapy’s aesthetic – drawing inspiration from her travels, watching real people, the idiosyncrasies of day to day life, among others. Her personal is expression is essentially boho luxe and classy which is exactly what comethrough her creations. Chic Therapy thrives on constantly pushing the envelope with its playful designs. And rethinking how fashion jewellery is created and adorned. Every piece, be it a necklace, earrings, ring, bracelet, brooch, hair accessories etc. from the tastemaker’s collection is a style statement and conversation starter which embodies the spirit of modern India along with the soul of her ideal woman, making it oh so relevant.
Vandana designs for a fiercely feminine woman who isauthentic and wants her style sensibilities to reflect who she is. Be it entrepreneurs, well-travelled women etc. the Chic Therapy woman is a nonconformist and has a keen understanding of timeless style. With a mission to create light weight jewels that will slip seamlessly into a woman’s daily, work, travel or even wedding attire at easily accessible price points, her fiercely individualistic feel more like wearable art than accessories. Moreover her creatively unrelenting designs can easily help in transitioning looks from am to pm.
For her what’s of utmost importance is focusing is on making her clientele happy and routinely surpassing her goals by going the extra mile. Moving on, the label’s inspiration lies in a unique combination of shapes and symbols of Indian and International cultures, mood and fashion; experimenting with natural stones like shells, mother of pearl, baroque pearls, quartz etc. Her pieces are truly exquisite, reason being she makes it a point to retain the natural colour, texture and superior quality of the raw materials used that are more often than not sourced worldwide. Her design team is constantly on the move to infuse fresh ideas & interpret trends.
CRAFTSMANSHIP
Chic Therapy’s core principle revolves around the balance of designs and craftsmanship, where every creative expression honours age old Indian artistry. Her handmade pieces are a culmination of the finesse of the craftsman’s technical prowess and keen attention to detail. Skilfully cast and polished to perfection the designs are gold plated followed by lacquer which prevents tarnishing or corrosion. This done specially to ensure comfort and durability.
Essentially a play of geometric and fluid metallic forms with semi-precious stones forms the basis of her labels design aesthetic. Additionally, any piece from her collections will always have one element of surprise or standout feature, which immediately sets it apart from others. Through her label, she intends to add a bit of magic into mundane moments. Each piece is quality checked and beautifully packaged to deliver an elevated experience to clients.
